I frickin’ love the King appearing without explanation in places rich people are, so that people will start conversations on social media. I just wish they could be that nuanced and crafty in their other efforts over there at BK. The King needs to clean a little house.

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…

This is the Selling Eating newsletter for July. We know it’s too small to read in this illustration, which is another way of incentivizing you to sign up for it right now.

We sent out The Selling Eating Newsletter yesterday. Did you get yours? Personally, and speaking as someone who’s both hyper-self-critical and aware that he’s written 389 posts (including this one) which often criticize the creative efforts of other people, well, I think it seems pretty good—the Selling Eating Team (there actually is one) and I are offering it as…

Arby’s holds meat, KFC buckets meat

Arby’s has reinvigorated their brand, using the medium of television advertising. KFC is running television advertising because if they don’t, sales drop—and as long as they’re running ads, they might as well try something that appears to be retro-hip and fundamental to who they are. That’s a fun, fascinatingly odd ad for the Colonel, isn’t it?…

Faux? Like in "Foe?" That's a pun, right?

Let’s meet back here tomorrow and compare scores. Also, we can discuss if they might be overpromising calling this interactive advertisement a “game.” Like most marketers, I remain impressed at the leadership they display, the high ground they stake out, and the clever ways they have of getting their social friends and fans to voluntarily…