The Boss Told Me To Change The Sign Gathering notable examples (good and bad) of restaurant reader boards.
The Delicious Police Every time someone thoughtlessly uses a food cliché, a quiet criminal escapes unpunished. Let’s catch them in the act.
Selling Eating comments on current restaurant advertising; applauds effective communication; mocks mindless repetition of food clichés; and searches, restlessly, for marketing that rises above the relatively low standards set by this poorly proofread neon sign.
Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.