Maybe this isn’t necessary. Possibly Denny’s marketing team is unaware of what’s going on.
Take a look.
Those are screen grabs from a site that gathers hashtags handsomely for review. It appears Denny’s is buying tweets.
A tiny bit of click-thru research reveals that not one of those people who had such eerily similar comments possesses one single solitary follower. Zero followers.
Maybe Denny’s marketing folk are 100% innocent. Perhaps I’m bringing to their attention some bot-action, or a rogue diner-support consortium that operates in a clandestine bunker without windows or approval (express or implicit).
On the other hand, if they’re pulling a(n) (alleged) Romney, I have simple advice:
Slightly longer bit of advice:
I’d cut it out quickly, if I were you.
Online, all you got is your credibility these days. Don’t sell it out.
UPDATE, NOVEMBER 1, 2013, LATE IN THE AFTERNOON:
Just got an email from a Denny’s representative who reached out to say emphatically but politely that they “did not buy/pay for tweets.” Their best guess is bots are doing it for some reason, and they’re monitoring the situation and basically trying to figure out why it’s happening.
I said I’d post that information for them, and I’m glad to help.
It’s a wild planet here on the internet, isn’t it?