Appropriately for a week where fact checkers are earning their money dismantling the claims of both presidential contenders, here’s a lovely little study from Market Force to provide yang to yesterday’s yin reports that Taco Bell’s Cantina Bell is quickly closing the quality perception gap between the two chains.
Chipotle execs can have a pleasant weekend now.
Quality perception gap (see yesterday’s post) be damned! People don’t want to admit they like anything more than they like Chipotle.
