Nuggets-nibbles-morsels-crumbs

Hey! That new project I was teasing toward the end of last year? IT’S NOW AVAILABLE at all the usual outlets: Amazon, iBooks, Barnes & Noble. You can think of it as a companion to my other restaurant marketing book—Selling Eating: Restaurant Marketing Beyond the Word “Delicious,” which you can read reviews of here. Here…

If only we still had Jack Kirby to really give the Colonel some sex appeal and powerful delts.

Well, interesting news, in case you were wondering how they were going to escape this thing where first Darrell Hammond and then, with extreme self-awareness, Norm McDonald have been imitating the deceased spokesperson of one of the earth’s most well-known brands (even if some Millennials don’t realize there used to be a real Colonel and assume…

Oh good grief. They put sunglasses on the thing.

Let’s pause here and admire the ability of a Limited Time Offer to take on a life of its own. There’s not a better time for it than the return of the Pumpkin Spice Latte to your Starbucks of choice. It has its own Twitter feed. Not even McRib has a company-approved Twitter feed. (That I could find.) Once…

Well, now this advertisement is going to look incredibly dated starting October 6. Unless it’s addressing vampires. Which maybe is another idea for McDonald’s to consider as it flails around—the goth trade.

After testing it on 4/20 (hinting darkly that this might appeal to a certain late-rising, munchy-prone segment that big corporations tend to acknowledge only winkingly if at all), McDonald’s is lettin’ ’er rip and serving us as much breakfast as we can afford starting October 6th—any time, all day, every day, every hour, no whining, no…

An Olive Garden food truck, which is sort of a no-brainer.

Interesting. Not sure who to award the point to, here. Olive Garden has a food truck now, which is not a surprise. They’re handing out “breadstick sandwiches” which sound diabolically good in a low-brow sort of way. I’m thinking State Fair fare. So far, so good, OG. Oh, but wait. They parked their suburban brand…