Nuggets-nibbles-morsels-crumbs

Hey! That new project I was teasing toward the end of last year? IT’S NOW AVAILABLE at all the usual outlets: Amazon, iBooks, Barnes & Noble. You can think of it as a companion to my other restaurant marketing book—Selling Eating: Restaurant Marketing Beyond the Word “Delicious,” which you can read reviews of here. Here…

Neat! See, those “ice cubes” are attractively illustrated stickers the barista at the cash register would stick on your card last summer, if you remembered to bring it.  I only got four out of five. You may cry for me.

Please, Starbucks, stop talking. Stop—shhh, don’t say anything else. Gawd, you’re hard to have a relationship with. On the one hand, you’re gorgeous. Everything in your store looks terrific: all the package design, every store display, refrigerator cases and baskets filled with well-chosen brands with equally beautiful packaging—bravissimo. Whoever established your graphic standards knew what they were…

Hey! Marco’s Pizza thought of a pun!

This shouldn’t take too long. I’ve only got about fifty-seven hours worth of opinions about puns. I’ve even been on New Hampshire Public Radio arguing with an editor of The Atlantic Monthly in a mock debate about whether puns are good or bad. My position: bad. Basic reason: opportunity cost. I’ll keep it simple. In…

Grotesque magician trick with a black bun Burger King burger. “Observe; the bun is presently black—now I consuuuuuume the burger...”

Let us celebrate green poo. (I know that’s gross but it’s relevant, and I’ll explain.) Because I think something good is going on a BK HQ. They’re trying to attract the Millennials by BEING rather than SAYing, mostly. They are BEING different. They are acting like a brand whose store you’d be okay with someone…