Faux? Like in "Foe?" That's a pun, right?

Let’s meet back here tomorrow and compare scores. Also, we can discuss if they might be overpromising calling this interactive advertisement a “game.” Like most marketers, I remain impressed at the leadership they display, the high ground they stake out, and the clever ways they have of getting their social friends and fans to voluntarily…

Panera

I don’t think Bill Nye the Science Guy would consider this a legit, careful, rigorously scientific examination of the topic of food additives: On the other hand, I think most people involved with marketing and corporate communications would consider that a pretty compelling, easy-to-understand, potentially shareable video that helps Panera get credit for “doing what’s…

The Pre-Ironic World’s Hamburglar

I want to be honest with you, Blog Reader. I started this post several times, and each time, I just sat staring at it, somewhat demoralized. Somewhat irritated. Totally unsure where to even start. So let me start by saying that, in the book and in a Food & Drink column I reprinted on this blog, you’ll…

Screen Shot 2015-06-30 at 5.08.23 PM

In San Diego today, McDonald’s is starting to test its breakfast all day long. It’s certainly totally a coincidence that this is Annual Cannabis Wink Wink Celebration Day. Meanwhile, the Taco Bell Twitter feed is quiet today, so far: Which is significant because in 2012 Taco Bell “won” (in internetspeak) the 4/20 Twitter Jokes By Appropriate…

tbell

McDonald’s is Big Brother to people in fast food. Got it. Chipotle got people to watch long-form ads about their cause. Got it. Taco Bell has been tearing it up in social media and content creation the last few years. Yes. My only thing about this… https://www.youtube.com/watch?t=67&v=kuap4wIGSLg …is that it doesn’t quite have the same…