Gloria

A few hours from now, a random chicken named Gloria will randomly decide if a particular New York Burger King location will serve Chicken Fries. I like this direction for Burger King. They’ve been suffering a long time with this dysfunctional half-hip/half-drip personality disorder, where they bring back Subservient Chicken from the truly edgy Days…

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This ad would potentially landed all right before there was Twitter. https://www.youtube.com/watch?v=93KTpF9JDWo But there are just toooooooo many people with toooo many problems with McDonald’s. Remember how they were on top of the world in the recession? Remember how they outflanked Starbucks briefly by introducing “affordable” Mc-coffee drinks? Good times. At those points, they were…

My guess is that their actual intent was pretty far away from making a valid marketing point. I think they were out to tweak foodies and in the process throw a little shade on McDonald’s by casting them as the ultimate non-foodie hors d’oeuvre. But there’s a chilling undercurrent to this prank, isn’t there? Removed…

Well, when you come up with a concept like issuing a thousand passes to eat as much food as you want during the “Never Ending Pasta” promotion, you’ve got to be prepared for whatever publicity the internet produces. Here you go, Olive Garden: the man you invited into your brand. He’s going to eat everything…