Remember that Dunkin’ Donuts promo where they would pay off your mortgage, but that was buried in about ten thousand other simultaneous promotional ideas?
Well, I guess it worked really well. The response exploded (blew up?) (I hate myself for punning) all their prior social media initiatives.
I still think some of those ideas would have been worth saving back and letting them have an impact all on their own, like a beautiful Catherine Wheel or classic Peony firework.