Dunkin’ Donuts fires all of its PR guns at one time, explodes into space.

Remember that Dunkin’ Donuts promo where they would pay off your mortgage, but that was buried in about ten thousand other simultaneous promotional ideas?

Well, I guess it worked really well. The response exploded (blew up?) (I hate myself for punning) all their prior social media initiatives.

I still think some of those ideas would have been worth saving back and letting them have an impact all on their own, like a beautiful Catherine Wheel or classic Peony firework.