Well, Sonic is just going ahead and doing it.
The burger equivalent of painting your bare chest with one letter of your school name is available for biting.
Upside: really enthusiastic University of Louisiana at Lafayette fans will probably think it’s kind of cool
Downside, maybe: it’s not helping convince me that the Louisiana Sonic burger folks are currently focussed on how their burgers taste.
But I’m quibbling, aren’t I, Ragin’ Cajun fans?