According to an article in The Wall Street Journal yesterday, so far Shake Shack’s hope is well-placed.
People seem to be ordering what they always used to order, even with amazingly high calorie counts posted right there:
“It’s pretty amazing. It’s exactly the same. I expected a little more of a blip and then a return to normal behavior,” Mr. [Shake Shack CEO Randy] Garutti said.
Don’t think. Eat.