I hate the word “succulent.” I hate the words “mouth-watering” and “piping hot.”
Let’s try a little harder to get the idea across. Why is it succulent? Why is the saliva coming out of my glands? Exactly what do you mean by “piping?” Are there pipes? Are they hot pipes? Are you playing a pipe to get my attention because the food is hot?
We’re better than that. As professionals. As people. As members of civil society.
Let’s shine a light on these words in restaurant and food communications. Maybe we’ll make the people who wrote or approved them feel a little awkward.