Checking The Nation’s Restaurant Communications For Freshness.

Stop saying “Real.”

As opposed to what?

No more. Stop. It’s a fake position.

It sounds like you’re taking a strong position. It sounds like you’re standing up against…what? Food made out of plastic? You’re all sourcing your foods from approximately the same places, right?

It’s cliché. It’s meaningless at this point. If your food is appreciably less fake than other people’s, say why.

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