Or, just lie back and keep doing what you’re doing (like this restaurant that was closed and being dismantled when I took this photo).

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2016 issue. (NOTE: The image is unique to this blog entry.) Sounds like Taco Bell is launching a Triple Double Crunchwrap soon—and the internet is buzzing. For whatever reason, people love acting as if they…

It might not even be a good idea to change everything at once. (Photo by Adam Hoover)

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Winter 2015-16 issue. (NOTE: The image is unique to this blog entry.) I had a call recently with a vice president of marketing for a rapidly growing restaurant chain. We’d chatted at a recent…

Human beings are not immortal, and therefore are not always the best spokespeople—unless the current KFC campaign resurrecting the Colonel as an SNL alum turns out to work. It isn’t hard to imagine Norm saying “Bucket” and nothing else, just staring at the camera with nothing else to say. (To be honest, I don’t remember if I took this photo or got it off the web—if it’s yours, let me know and I’ll attribute the shot.)

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2015 issue. (NOTE: The illustrations and videos are unique to this blog entry.) Whether you’re a major chain, a one-off restaurant in the burbs, or the trendy venture of a serial investor with…

I frickin’ love the King appearing without explanation in places rich people are, so that people will start conversations on social media. I just wish they could be that nuanced and crafty in their other efforts over there at BK. The King needs to clean a little house.

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…