Culver’s is sticking with their “Welcome To Delicious” theme, according to a recent interview in Nation’s Restaurant News.
Hmmm. Okay. I’m open-minded.
I’m a big Culver’s fan. My experience with Culver’s is that it’s really not like other chains. Somehow, they’ve managed to make it seem smalltown and welcoming in a way most chains lose when they expand. And I see people having a lot of fun there.
I guess that’s what I’m missing. My experience has been, oh, burgers and ice cream and round booths full of people being stupid and laughing with each other.
While this ad convinces me of their serious attention to quality, and their smalltown genuineness, I guess I’m missing a sense of fun that I’ve seen in the store.
But I’m open-minded.