Is it a building where you often think about restaurant marketing?
Then you’ll find something useful in my book.
Restaurant Marketing Beyond
the Word “Delicious”
With a Foreword by Russ Klein
Selling Eating comments on current restaurant advertising, applauds effective communication; and mocks mindless repetition of food clichés.
Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.