Today’s announcement was REQUIRED to employ the verb “to usurp:”
The restaurant industry’s royal line of succession has shifted, with Wendy’s usurping Burger King as the second-largest sales-getter behind McDonald’s.” – Tiffany Hsu, LA Times
I hate that last year we lost BK’s old campaign of ideas from CP+B, ideas that respect me as a person who enjoys life and laughter. Today that loss is complete.
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- Hold on, a cup from Crispin Porter + Bogusky’s BK campaign that actually makes me think, smile, and have new ideas?
