A nice view of McDonald’s as a clean, well-lighted place.

Here’s a report from Public Radio that is fun, in that demonstrates how culture affects perception of a brand.

While we generally see McDonald’s as a convenience or an indulgence, in China they see it as a healthy alternative: not because of the type of food, which they know is fatty and all that—it’s healthy because they can trust it.

There are all kinds of problems with their food chain, and they’re constantly hearing reports of new outrages by Chinese suppliers. So McDonald’s is dependable. They trust them to keep the food safe.

Well, darn. I’ve looked on the web and can’t find this ad. This is from the NPR website.

Just a little multi-cultural Olympic-inspired thought to head off into the weekend with.