ANNOUNCING A NEW BOOK: I’ve got another one, coming in January.

Art Director Dan Shearin carefully uses art skills on the cover art for the upcoming book.
Art Director Dan Shearin carefully uses art skills on the cover art for the upcoming book.
Can you guess the title from just these shots of Dan brushing crumbs into typography? Probably not. In fact, definitely not. Don’t even try.
Can you guess the title from just these shots of Dan brushing crumbs into typography? Probably not. In fact, definitely not. Don’t even try.

Watch this space for news in January of the release of another book about restaurant marketing, assembled from four years or so of columns from Food & Drink magazine—every issue since Summer 2011 has contained an article I wrote, and each article contains an action-item list of to-do’s and tips and advice and such. Suddenly we realized there were enough to collect into a slim volume of wisdom-nuggets.

Kindly Brian Hipsher, Vice President, Marketing at City Barbeque, provided us a Foreword, including this thought: “This book has so many ideas. They grab you right away, in any one of the sections. It doesn’t take long before you’ll be asking, ‘What am I doing about this challenge?’ Charlie does a great job describing the problems many of us face and often overlook, along with some helpful ideas that can spark some solutions.”

It will be an e-book, so be sure to ask for an e-reader for the holidays if you don’t already have one.

Dan and Deidre brush away crumbs from “Crumbs”
Dan and Deidre Lichty brush away crumbs from “Crumbs.” NOTE: Title of new book is still YET TO BE REVEALED.