Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore. Commercials that try to reach that very particular human emotion of “inspired and hopeful” are everywhere now. They’re kind of a bellwether, an indicator of unrest within a marketing department. When nobody can…

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2016 issue. (NOTE: The image is unique to this blog entry.) Sounds like Taco Bell is launching a Triple Double Crunchwrap soon—and the internet is buzzing. For whatever reason, people love acting as if they…

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.