Watch this space for news in January of the release of another book about restaurant marketing, assembled from four years or so of columns from Food & Drink magazine—every issue since Summer 2011 has contained an article I wrote, and each article contains an action-item list of to-do’s and tips and advice and such. Suddenly…

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2015 issue. (NOTE: The illustrations and videos are unique to this blog entry.) Whether you’re a major chain, a one-off restaurant in the burbs, or the trendy venture of a serial investor with…