Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore. Commercials that try to reach that very particular human emotion of “inspired and hopeful” are everywhere now. They’re kind of a bellwether, an indicator of unrest within a marketing department. When nobody can…

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.

At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés That Are Holding You Back” and the 18 Marketing Moments (from my book) that go to waste if you don’t understand who you are as a brand. Here are the slides…