Brains are funny. Workin’, all the time, hard to fool (until we make them think too hard) and quick—they analyze and reach conclusions on an unconscious level and never bother to let the logical, conscious, wide-awake brain know a decision has been made. It happens every time you look at a photograph of food.
From a macro-perspective, healthy competition is good. Truthful, direct comparisons help consumers. Attempts to offer customers better value creates a thriving marketplace.
“Principal/writer with the Young & Laramore ad agency enjoys making people think about something familiar in a new and different way.”
“Unless they emerge from this closure with a sensible, believable solution, this will just be one more unhappy episode for them,” said Charlie Hopper, principal at ad agency Young & Laramore.