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Learning about love from meatballs, gnocchi, lobsters, and sandwiches

By Charlie Hopper/February 12, 2015February 18, 2022

“ It’s also cool when a guy takes a date to a restaurant where he ‘knows someone’…”

Press

Missed Opportunities: The Cost Never Shows Up In Accounting

By Charlie Hopper/November 14, 2014February 18, 2022

“It’s not that they’re doing something wrong; they just don’t do anything distinctively right.…”

Press

In Session: From Farm to Table to (whispering) GMOs

By: Charlie Hopper/November 9, 2014February 18, 2022

’’It’s great restaurants want to work with local farmers,’ he said in a humorous way, obviously leading up to a ‘but….’”

Press

A visit from the scary food critic

By Charlie Hopper/October 15, 2014February 18, 2022

“ As long as there are stories set in restaurants, there will be food critics giving chefs nightmares.”

Press

In Session: Casual Dining vs. Fast Casual

By Charlie Hopper/October 9, 2014February 18, 2022

“‘Casual dining is in trouble,’ Bret said quickly. ‘It might be long-lasting and systematic.’ Nancy nodded as he spoke…”

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Selling Eating comments on current restaurant advertising, applauds effective communication; and mocks mindless repetition of food clichés.

Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.

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Selling Charlie

Podcast Guest

Recently I spoke with Rod Brant of Your Marketing Works for his podcast, and we discussed many things—including how smaller restaurants can market themselves smarter and better.

Panel Member

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.

Speaker

At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés That Are Holding You Back” and the 18 Marketing Moments (from my book) that go to waste if you don’t understand who you are as a brand. Here are the slides from that presentation.

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