At the Technology and Innovation Summit hosted by the National Restaurant Association last fall, the keynote speaker, Seth Priebatsch, CEO (and Chief Ninja) of LevelUp, told a room full of restaurant marketers the basics of what to expect when Apple Pay is common. There were a lot of questions about iBeacons. Every merchant will want…

In the book Selling Eating, one of my main ideas is that a restaurant doesn’t just exist randomly—it exists because some entrepreneur identified a problem, which presented an opportunity. Sometimes restaurants that have been around awhile lose their way somehow. For them, identifying a problem to solve is a good way to get “back on track.” Their new…

Once you’ve put your finger on “who you are” and set about framing a convincing case that your restaurant has a distinct personality, an individual ad can discuss off-topic issues and still come off advancing the primary brand mission. So: Now that Ving Rhames has become not simply the voice but the attitude of Arby’s, running…