Interesting. Not sure who to award the point to, here. Olive Garden has a food truck now, which is not a surprise. They’re handing out “breadstick sandwiches” which sound diabolically good in a low-brow sort of way. I’m thinking State Fair fare. So far, so good, OG. Oh, but wait. They parked their suburban brand…

A few hours from now, a random chicken named Gloria will randomly decide if a particular New York Burger King location will serve Chicken Fries. I like this direction for Burger King. They’ve been suffering a long time with this dysfunctional half-hip/half-drip personality disorder, where they bring back Subservient Chicken from the truly edgy Days…

Once you’ve put your finger on “who you are” and set about framing a convincing case that your restaurant has a distinct personality, an individual ad can discuss off-topic issues and still come off advancing the primary brand mission. So: Now that Ving Rhames has become not simply the voice but the attitude of Arby’s, running…

My guess is that their actual intent was pretty far away from making a valid marketing point. I think they were out to tweak foodies and in the process throw a little shade on McDonald’s by casting them as the ultimate non-foodie hors d’oeuvre. But there’s a chilling undercurrent to this prank, isn’t there? Removed…