Interesting. Not sure who to award the point to, here. Olive Garden has a food truck now, which is not a surprise. They’re handing out “breadstick sandwiches” which sound diabolically good in a low-brow sort of way. I’m thinking State Fair fare. So far, so good, OG. Oh, but wait. They parked their suburban brand…
A few hours from now, a random chicken named Gloria will randomly decide if a particular New York Burger King location will serve Chicken Fries. I like this direction for Burger King. They’ve been suffering a long time with this dysfunctional half-hip/half-drip personality disorder, where they bring back Subservient Chicken from the truly edgy Days…
Once you’ve put your finger on “who you are” and set about framing a convincing case that your restaurant has a distinct personality, an individual ad can discuss off-topic issues and still come off advancing the primary brand mission. So: Now that Ving Rhames has become not simply the voice but the attitude of Arby’s, running…
Had the honor last week of addressing the Marketing Executive Group of the National Restaurant Association, at their Fall gathering. I had kind of a sweet spot—I was second, so the first guy sort of had the audience all warmed up, but everyone was still alert and optimistic. I think it went well. They took…
My guess is that their actual intent was pretty far away from making a valid marketing point. I think they were out to tweak foodies and in the process throw a little shade on McDonald’s by casting them as the ultimate non-foodie hors d’oeuvre. But there’s a chilling undercurrent to this prank, isn’t there? Removed…