They’re testing wine at White Castle. One so-called wine expert decided the Merlot paired best with the burgers, rather than the “Red Sweet Blend” or the Moscato. Is the White Castle brand actually indestructible? Here’s what’s great: they know how to survive quicksand. Don’t struggle. Calm down, and go with it until someone sends help. Everything…

Go, Chipotle. Ride that culture. Ha. They used their great “Back To the Start” ad, one of the Officially Acknowledged Best Ads of Last Year, as a Willie Nelson/Coldplay music video to upstage Adele last night. Chipotle’s moving story presumably reflects the despair over corporate farming that the leaders of Chipotle feel. Have you seen it?…

I tend to watch TV with my wife. Somehow we edge slightly into the apparent demo for this long-running sexploitive Hardee’s/Carl’s Jr. campaign, where ad after ad takes aim at shamelessly horny men who like burgers and porn. Sometimes it’s uncomfortable. Sometimes we just roll our eyes. Sometimes we calmly wait for the Maximesque ad’s…