How can you ask for more? You’d be greedy to want a restaurant to decorate its cups and sacks any better than this: printing the words of famous writers writing specifically to be read by someone eating a burrito. Some of the great writers (and comedians) in the world are freelancing for Chipotle now. It’s…

Like most jokes, the one Burger King is telling is all about timing. Last month, Taco Bell and McDonald’s were playfully pretending that Taco Bell’s fun-to-say Waffle Taco would do anything besides just tickle the giant (newly restyled) clown. That whole fake feud was similar to when Steven Colbert ran for president: he made a lot of…

If you like something very much, it’s okay to be influenced by it. You can be inspired. You can be envious. You can be anxious to demonstrate your affection. But I think we have to draw the line at trying to actually BE it. That comes unethically close to copying another person’s work, or bald-faced…

It’s called U.S. Taco Co. and Urban Taproom. Here’s the Day-of-the-Dead-inspired logo. Before I get to my little list, I pause to ask myself: do I write about Taco Bell too much? Hmm. Maybe. But they just keep making news, and in my opinion, they just keep showing the rest of us how to do…