Well, McDonald’s is the world’s most effective brand, according to the award-givers at Effie Worldwide. There’s a title for you. Nation’s Restaurant News explains how the Effie Awarders got to their verdict, but it’s just believable, too, actually, isn’t it? There’s no “Waitiaminute, really?” Everyone who spends money on food knows that they’ve managed the…

This story from the Moscow Times speaks for itself. I’m getting out of the way and copy/pasting: “The Wendy’s models in trademark pigtails who greeted reporters outside the U.S. hamburger chain’s first standalone Russian restaurant on Thursday didn’t resemble your traditional Wendy girls. “Instead of the wholesome freckle-faced redhead in old-fashioned pantaloons, these long-legged women wore short dresses, bright red-striped stockings and stilettos….