I listen to NPR. As anyone else who listens can tell you, those sponsorship messages are pretty bland. “…and brought to you by Blankenblank Vague Services, a bringer of good to the common good for over ninety decades…” is how they all sound as you tool along in your automobile. I heard one from Chipotle this…

“Thank you, America,” is the name of the spot. Here’s the script, over stirringly filmed images of people gettin’ ’er done: “You can do whatever you want; this is America. If you put enough time against your dream, you can make it happen. These days, time is scarce. Time is money. So we work freaky…

1. I will probably think it was mildly amusing. 2. I will probably think people who defend it will have at some point uttered the phrase “win over Millennials” and maybe the phrases “love irony” and “in on the joke.” I am certain the words “meta” and “to make the Colonel relevant today” were spoken…

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…