“Unless they emerge from this closure with a sensible, believable solution, this will just be one more unhappy episode for them,” said Charlie Hopper, principal at ad agency Young & Laramore.
“When you factor in all the silences and expertly executed sinister maneuvers required to pull off a conspiracy like this, it’s inconceivable; it’s hard enough to pull off a quarterly LTO (limited time offer) promotion,” says Charlie Hopper, food marketing expert.
“True, it shakes up the marketing department to introduce major change. Still: Starting somewhere beats starting nowhere.”
Watch this space for news in January of the release of another book about restaurant marketing, assembled from four years or so of columns from Food & Drink magazine—every issue since Summer 2011 has contained an article I wrote, and each article contains an action-item list of to-do’s and tips and advice and such. Suddenly…
“The Pillsbury Doughboy lives in a kind of cultural permanence category in people’s minds, like Mickey Mouse or Charlie Brown,” said Charlie Hopper. “He’s simple and boring, but incorruptible.”