Feast rules: Eat now, worry later
“A feast differs from a dinner, or even a well-executed banquet, in its embrace of excess. More, more. That’s what makes feasts intriguing.”
Press
Things I’m Doing For You, The Readers (Part 1)
We sent out The Selling Eating Newsletter yesterday. Did you get yours? Personally, and speaking as someone who’s both hyper-self-critical and aware that he’s written 389 posts (including this one) which often criticize the creative efforts of other people, well, I think it seems pretty good—the Selling Eating Team (there actually is one) and I are offering it as…
Why Do Puns Make People Groan?
“A pun is rarely funny,” wrote Charlie Hopper. “Sometimes it forces you to laugh grimly along with it, but that’s not humor. That’s force of personality.”
Subway Jared house raid: What damage is done to Subway brand?
“They’ve really struggled to come up with a consistent communications message—really all over the board, and the only consistent thing that seems to have worked besides $5 footlongs is Jared,” said Charlie Hopper with ad agency Young & Laramore.
How Starving Artists, Students and Strivers Made Cup Noodles Great
“‘Cup Noodles has resisted the urge to hipsterize itself,’ Hopper said. ‘It’s the same old humble, useful, possibly nutritious friend from college.’”