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Press

Feast rules: Eat now, worry later

Charlie Hopper/November 1, 2015February 18, 2022

“A feast differs from a dinner, or even a well-executed banquet, in its embrace of excess. More, more. That’s what makes feasts intriguing.”

Press

Things I’m Doing For You, The Readers (Part 1)

Charlie Hopper/July 31, 2015February 18, 2022

We sent out The Selling Eating Newsletter yesterday. Did you get yours? Personally, and speaking as someone who’s both hyper-self-critical and aware that he’s written 389 posts (including this one) which often criticize the creative efforts of other people, well, I think it seems pretty good—the Selling Eating Team (there actually is one) and I are offering it as…

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Press

Why Do Puns Make People Groan?

By Julie Beck/July 10, 2015February 18, 2022

“A pun is rarely funny,” wrote Charlie Hopper. “Sometimes it forces you to laugh grimly along with it, but that’s not humor. That’s force of personality.”

Press

Subway Jared house raid: What damage is done to Subway brand?

By Katie Heinz, Jason Fechner/July 7, 2015February 18, 2022

“They’ve really struggled to come up with a consistent communications message—really all over the board, and the only consistent thing that seems to have worked besides $5 footlongs is Jared,” said Charlie Hopper with ad agency Young & Laramore.

Press

How Starving Artists, Students and Strivers Made Cup Noodles Great

By: Robert Klara/March 30, 2015February 18, 2022

“‘Cup Noodles has resisted the urge to hipsterize itself,’ Hopper said. ‘It’s the same old humble, useful, possibly nutritious friend from college.’”

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Selling Eating comments on current restaurant advertising, applauds effective communication; and mocks mindless repetition of food clichés.

Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.

Tweets by @SellingEating

Selling Charlie

Podcast Guest

Recently I spoke with Rod Brant of Your Marketing Works for his podcast, and we discussed many things—including how smaller restaurants can market themselves smarter and better.

Panel Member

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.

Speaker

At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés That Are Holding You Back” and the 18 Marketing Moments (from my book) that go to waste if you don’t understand who you are as a brand. Here are the slides from that presentation.

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