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Press

Press

“Celebrate Elvis Presley’s Birthday With A Sandwich Fit For A King”

by Charles Passy/January 8, 2014February 18, 2022

“Some pop stars are remembered for their music, some for their style. But Elvis Presley may be the only one who’s also remembered for a peanut butter sandwich…”

Press

“Drive Thru Packaging: What Does Your Packaging Say About Your Company’s Brand?”

by Charlie Hopper/December 6, 2013February 18, 2022

“What if you tried to actually send your brand out the drive-thru window, into the world, as a representative of who you are, and how people should think of you?…”

Press

“How Can I Miss You When You Won’t Go Away?” – When To Extend or Reprise a Popular LTO

by Mark Brandau/December 5, 2013February 18, 2022

“Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached their end point and was reminded of the humorous country song, ‘How Can I Miss You When You Won’t Go Away?…”

Press

How Healthy is Your Twitter, If You Don’t Mind My Asking

By Charlie Hopper/June 4, 2013February 18, 2022

“They’re directing their eyes to their phones. Are you giving them anything to look at?”

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Selling Eating comments on current restaurant advertising, applauds effective communication; and mocks mindless repetition of food clichés.

Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.

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Selling Charlie

Podcast Guest

Recently I spoke with Rod Brant of Your Marketing Works for his podcast, and we discussed many things—including how smaller restaurants can market themselves smarter and better.

Panel Member

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.

Speaker

At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés That Are Holding You Back” and the 18 Marketing Moments (from my book) that go to waste if you don’t understand who you are as a brand. Here are the slides from that presentation.

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