Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…

Pizza Hut hot dog crust pizza! KFC chicken crust pizza (the suspiciously Snoop-Doggy KFChizza)! Captain Crunch fried tie-ins with an eye to a marriage that captures the same magic as the Doritos + Taco Bell union. By comparison, Arby’s brown sugar bacon seems relatively restrained. Relatively. So yeah. It’s summertime, which is funtime. And I’m certain everyone is still in awe…

Let’s just give Taco Bell the game before we start: to date, there are no better examples of indulgent, wry-grin-inducing, bad-for-you, fun-to-say/fun-to-eat, delightfully tacky product innovations or new product introduction or quarterly promotional product rollouts to compare with the Locos Tacos. It’s like one of those Billboard songs or NFL stats that establishes a record nobody…