Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Winter 2015-16 issue. (NOTE: The image is unique to this blog entry.) I had a call recently with a vice president of marketing for a rapidly growing restaurant chain. We’d chatted at a recent…
Let us celebrate green poo. (I know that’s gross but it’s relevant, and I’ll explain.) Because I think something good is going on a BK HQ. They’re trying to attract the Millennials by BEING rather than SAYing, mostly. They are BEING different. They are acting like a brand whose store you’d be okay with someone…
After testing it on 4/20 (hinting darkly that this might appeal to a certain late-rising, munchy-prone segment that big corporations tend to acknowledge only winkingly if at all), McDonald’s is lettin’ ’er rip and serving us as much breakfast as we can afford starting October 6th—any time, all day, every day, every hour, no whining, no…
Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…
IDEA: You can order a pizza just by tweeting a pizza slice emoji provided by Domino’s. Cool, no? Wait, what do I do? CONFESSION: It sounds weird to me. Will I accidentally order a pizza? How am I supposed to know how this works, exactly? How do you know who I am if I…