Let’s meet back here tomorrow and compare scores. Also, we can discuss if they might be overpromising calling this interactive advertisement a “game.” Like most marketers, I remain impressed at the leadership they display, the high ground they stake out, and the clever ways they have of getting their social friends and fans to voluntarily…

I don’t think Bill Nye the Science Guy would consider this a legit, careful, rigorously scientific examination of the topic of food additives: On the other hand, I think most people involved with marketing and corporate communications would consider that a pretty compelling, easy-to-understand, potentially shareable video that helps Panera get credit for “doing what’s…

I want to be honest with you, Blog Reader. I started this post several times, and each time, I just sat staring at it, somewhat demoralized. Somewhat irritated. Totally unsure where to even start. So let me start by saying that, in the book and in a Food & Drink column I reprinted on this blog, you’ll…

In San Diego today, McDonald’s is starting to test its breakfast all day long. It’s certainly totally a coincidence that this is Annual Cannabis Wink Wink Celebration Day. Meanwhile, the Taco Bell Twitter feed is quiet today, so far: Which is significant because in 2012 Taco Bell “won” (in internetspeak) the 4/20 Twitter Jokes By Appropriate…