Applebee’s: revolutionizin’ self-service payments in the neighborhood.

Aren’t they my friendly neighborhood meetin’ place? With photos of old local sports heroes by the bathroom and a flattened tuba over the bar?

Please. Just leave the money on the tablet and slip out the back.
Please. Just leave the money on the tablet and slip out the back.

For them to be the first major chain to ballyhoo on-table tablets designed to avoid flagging a server for the check seems a little, oh, futuristic.

No doubt we’ll be as familiar with them soon as we are with self-serve grocery lanes. Today I’m casually paying for Starbucks with my iPhone—though that seems like a fit for the brand that revolutionized procrastinating in style, holding a cup of expensive coffee.

That’s my only branding question: “See You Tomorrow” is a tiny bit chillier when it means “Briefly See You Tomorrow Long Enough To Bring Your Food Out and Then That’ll Be It.”

What’s next: trivia games?