“It’s the final step in allowing sushi to have nationwide acceptance.”

That’s what the founder of U-Sushi thinks is happening, according to the Chicago Tribune.

Sushi in a sack. Custom takeout sushi. Sushi sans mystery.

Several chains are approaching sushi rolls as a choose-your-own fast casual concept, the same way Chipotle brought Subway’s “sandwich artist” customization concept to higher-type Mexican food. And it looks pretty damn tasty:

Microwave burritos are to Chipotle as grocery-store-fridge sushi rolls are to _____.