Just a big old congrats to Cheesecake Factory for a completely positive Public Relations windfall.

Fact: The New Yorker author Atul Gawande loves Cheesecake Factory.

Interesting story about healthcare based entirely on how good Cheesecake Factory is.

It’s a big splashy star of this New Yorker article.

To be honest: the article is longer than I feel I have the time right now to read. I recommend this NPR interview with the author.

Basically, the author loves him some Cheesecake Factory, and was so impressed with how quickly they consistently delivered excellent new menu items over a large chain that he thought he’d study their system.

There’s basically no downside to this. Way to be, CF. Way 2 B.

Okay, now I’m sorry I cheapened it with the text-abbreviating there.