McDonald’s Canada is making Chipotle look like an Orwellian propagandist.

Oh my good and gracious Lord I TOTALLY EFFING LOVE THE MOMENT AT 1:40 where the nice, trustworthy, reasonable-seeming food scientist presiding over the slaughter and dismemberment of formerly living creatures that, let’s face it, are pretty tasty, says, “…the four Chicken McNugget shapes, the ball, the boot, the bell and the bow-tie…” Oh My Gawd I love the music of that phrase. It’s the new title of my screenplay for which I have no concept because it didn’t exist until I heard that phrase. The Ball, the Boot, the Bell and the Bow-Tie. Maybe I’ll write a poem. I digress.

Okay. So McDonald’s Canada has been responding the last couple of years in a very honest-seeming manner to very direct and uncomfortable questions fired at them over social media.

Surely you all remember pink slime?

Pink Slime versus Real Chicken Meat Parts

This video effectively debunks that photo. Charming Canadians (who say the “pro” in “process” so it rhymes with “go”) lead us through a very reasonable PROcess (though I’m sure it will create a couple vegetarians because there’s no way to get from living chickens to a 10-piece Chicken McNugget Value Meal without a little …um, well, you’ll see). They just show us what happens, plain and simple, and let us decide whether we’re okay with it. I bet most non-vegetarians will be, even if they squirm a little here or there.

And it seems a lot more straightforward than that abused, puppy-eyed cow in Chipotle’s scarecrow video, or the evil Ray Wise.

One comment

  1. nothing in my mail box yet…………..

    after serving my 2yo & 5yo frozen breakfast burritos, i spent 2 weeks trying to contact & track down someone to speak with, sent message through facebook (they blocked me from further contact) official complaints website (no reply)

    this contact i found online, here is one reply, even though i gave them every drop of information that they needed,

    they keep asking for info i had already provided.

    ———- ———- ———- ———- ———-

    (please share with the world)

    please support better business practices by eating at small non franchised family owned restaurants or outlets.

    or just buy everything from small businesses.

    ———- ———- ———- ———- ———-


    To: “my_email_address”@”domain_name”

    Date: Thu, 24 Mar 2016 15:15:58 -4:00 UTC

    Subject: McDonald’s Canada – Ref 73****

    Hi David:

    Thank you for providing us with your mailing address.

    We have issued out a Free Breakfast Extra Value Meal coupon to you and you will be receiving it within 10-14 business days.

    We hope to have the opportunity and pleasure of serving you soon.

    Best Regards,


    Guest Relations Specialist


    (mcdonald’s canada website info removed)

    Ref# ********

    ‪#‎mcdonaldscanada‬ ‪#‎badbusiness‬ ‪#‎whogivesashit‬ ‪#‎endoftheline‬

    ‪#‎yousuck‬ ‪#‎getoffthebus‬ ‪#‎neveragain‬ #18884244622



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