In London, Bird’s Eye Frozen Foods established this pop-up restaurant:
To pay, you just had to post your food on Instagram with the hashtag #BirdsEyeInspirations. That’s it. Dine, post, dash.
The whole thing was a stunt to get Britain to change its perceptions of frozen foods, whatever those perceptions may actually be.
Here’s a screen grab of some of those hash tags. Looks like 371 people got free food. I’d say they’re getting lots more publicity than it cost them in thawed victuals: