NSFW, nor for BK

Well, I guess I’d love to have been in the room and absolved from responsibility when Mary J.'s manager explained to her what happened when this “unfinished” ad was leaked to an outraged internet.

Maybe you know about the whole “Mary J. Blige made a big mistake by not questioning the topic about which she was asked to sing” controversy: basically, she misjudged how the world would react to a video of her singing about fried chicken. When the ad was “leaked,” the internet reacted in a flame-broiled firestorm.

That whole mess is available to read about here.

Here’s the best quote:

Blige says, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip….”

But here’s what I really want to share with you. WARNING: IT’S FULL OF BAD LANGUAGE. So, if you don’t like four-lettered self-expression, well, I’m not sure you should even be on the internet but don’t make it worse by reading the rest of this.

This is some damn trenchant analysis by a character best know to me, personally, as an anonymous commenter on the The Onion’s “AV Club” pop culture website. He’s sort of a street-talking-might-live-on-a-cul-de-sac character who mostly talks how movies or games either “own” or are stupid wastes of time.

But I would give him a business marketing degree for this, his Twitter-ranted analysis of Burger King’s current problems, were I an accredited business school.

Again: NSFW. But a really great branding recommendation.