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Podcast Guest

by adminon June 16, 2016February 18, 2022

Recently I spoke with Rod Brant of Your Marketing Works for his podcast, and we discussed many things—including how smaller restaurants can market themselves smarter and better.

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Experiment! As Long As It Tells Well, It May Not Matter If It Sells Well

Charlie Hopper/September 22, 2016February 18, 2022

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admin/June 16, 2016February 18, 2022


Selling Eating comments on current restaurant advertising, applauds effective communication; and mocks mindless repetition of food clichés.

Charlie Hopper is a principal at Young & Laramore advertising, and has been marketing restaurants for nearly 20 years.

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Podcast Guest

Recently I spoke with Rod Brant of Your Marketing Works for his podcast, and we discussed many things—including how smaller restaurants can market themselves smarter and better.

Panel Member

At the 2016 Food & Agriculture National Conference, I joined Lesley Fair of the Federal Trade Commission Bureau of Consumer Protection and two other distinguished-type speakers to discuss the effect of regulations on communication. Which was more fun to talk about than it initially may sound.

Speaker

At the National Restaurant Association’s Marketing Executive Group conference in Atlanta a year and a half ago, I spoke about “Fifteen Forbidden Food Clichés That Are Holding You Back” and the 18 Marketing Moments (from my book) that go to waste if you don’t understand who you are as a brand. Here are the slides from that presentation.

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