Taco Bell is kind of killin’ it. Read this tweet, then watch that great video below. What more can we ask of a brand?

My friend Chris points out that Taco Bell gets how its target would want it to tweet. Not takin’ any of Old Spice’s guff.

Also, here’s what friend Chris is referring to with the airlifted taco truck, which is just an awesomely unnecessary bit of good brand behavior: