Like most jokes, the one Burger King is telling is all about timing. Last month, Taco Bell and McDonald’s were playfully pretending that Taco Bell’s fun-to-say Waffle Taco would do anything besides just tickle the giant (newly restyled) clown. That whole fake feud was similar to when Steven Colbert ran for president: he made a lot of…

I loved the Taco Bell ad where they got all the Ronald McDonald’s together so much, I ended up watching an entire making-of video that YouTube served me last night. https://www.youtube.com/watch?v=CKjF-JHyex0 And I even went on record for Nation’s Restaurant News. Now, here’s their latest “subtle shot” at McDonald’s, released today: https://www.youtube.com/watch?v=clZBO_kBgUM Well made. Funny. Nice,…

McDonald’s just has to sort of grimace and take it. Everybody I’m seeing online (and that includes me) loves this sly jab from a perceived underdog to a perceived overdog: Isn’t that delightful? Taco Bell extends its run of clever, anti-establishment reputation-making (even though, if you’re the local taco truck, you probably consider this Yum!…