Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2015 issue. (NOTE: The illustrations and videos are unique to this blog entry.) Whether you’re a major chain, a one-off restaurant in the burbs, or the trendy venture of a serial investor with…

Let us celebrate green poo. (I know that’s gross but it’s relevant, and I’ll explain.) Because I think something good is going on a BK HQ. They’re trying to attract the Millennials by BEING rather than SAYing, mostly. They are BEING different. They are acting like a brand whose store you’d be okay with someone…

After testing it on 4/20 (hinting darkly that this might appeal to a certain late-rising, munchy-prone segment that big corporations tend to acknowledge only winkingly if at all), McDonald’s is lettin’ ’er rip and serving us as much breakfast as we can afford starting October 6th—any time, all day, every day, every hour, no whining, no…

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…

Pizza Hut hot dog crust pizza! KFC chicken crust pizza (the suspiciously Snoop-Doggy KFChizza)! Captain Crunch fried tie-ins with an eye to a marriage that captures the same magic as the Doritos + Taco Bell union. By comparison, Arby’s brown sugar bacon seems relatively restrained. Relatively. So yeah. It’s summertime, which is funtime. And I’m certain everyone is still in awe…