I want to be honest with you, Blog Reader. I started this post several times, and each time, I just sat staring at it, somewhat demoralized. Somewhat irritated. Totally unsure where to even start. So let me start by saying that, in the book and in a Food & Drink column I reprinted on this blog, you’ll…

If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials for Steak ’n Shake restaurants. So, like a judge who really can’t be impartial adjudicating a case that comes before his bench involving one of his kids, I…