Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Winter 2015-16 issue. (NOTE: The image is unique to this blog entry.) I had a call recently with a vice president of marketing for a rapidly growing restaurant chain. We’d chatted at a recent…

Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2015 issue. (NOTE: The illustrations and videos are unique to this blog entry.) Whether you’re a major chain, a one-off restaurant in the burbs, or the trendy venture of a serial investor with…

Here are nine recent attempts by nine different restaurants to engage in the kind of advertising encouraged by this, the digital age—not a comprehensive list, and not a final word in the discussion. Just nine examples, and one good thing and one bad thing about each one. Before we jump in, these are the nine tactics:…