If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials for Steak ’n Shake restaurants. So, like a judge who really can’t be impartial adjudicating a case that comes before his bench involving one of his kids, I…

Smashburger scrawls an invitation to kids to drink beer! Starbucks typically receives 300 Benjamins in a transaction! Thanks to our friend the internet, we’ve all enjoyed FAILs. Lots of them. Interestingly enough, the FAILs internet folk catch often have to do with restaurants. I think that’s because restaurants have to talk to you, woo you, constantly engage…

People have been trying for a long time to get me excited about the combination of technology and being in a restaurant. Why, here’s the guy who started Atari and Chuck E. Cheese, whom Leonardo DiCaprio may portray in a movie, whom Newsweek elected one of the 50 Men Who Changed America, who has been inducted…

1. Learn From the Cows’ simplicity. I watched the Chic-fil-A bowl with my cousin on New Year’s Eve. What a pleasure to see all those branded, simple, single-minded TV ads. Not every single one is my favorite ad ever, but they just add up to convincing viewers that they’re a company that knows who they…