Every issue of Food & Drink since Summer 2011 has contained one of my columns. Here’s the latest one, from the Fall 2015 issue. (NOTE: The illustrations and videos are unique to this blog entry.) Whether you’re a major chain, a one-off restaurant in the burbs, or the trendy venture of a serial investor with…

If you dig very far into this site, you see that I spent the better half of two decades writing and/or creative directing advertising and marketing materials for Steak ’n Shake restaurants. So, like a judge who really can’t be impartial adjudicating a case that comes before his bench involving one of his kids, I…